Building an Academic Profile with Social media
Dr Violetta Wilk, Edith Cowan University
You are a brand. Your name is the single most important career-building asset. In this session, you will be introduced to professional profile building using social media. The session will cover an overview of academic social media platforms; a digital SWOT of your social media profile; examples of effective social media use by academics; discussion on components of effective social media content; tips for personal branding on social media, and more.
Dr Violetta Wilk is a Lecturer and Researcher in Digital Marketing at Edith Cowan University. She has spent over 15 years in corporate roles creating successful online and offline marketing and branding strategies, campaigns and projects for organisations in the corporate and tertiary sectors, including Curtin University, The University of Western Australia, Property Council of Australia, to name a few. Violetta has developed and facilitated over 50 Executive Education workshops and presentations for industry and academic audiences on the topics of personal branding, social media and digital marketing.