Journal of Product & Brand Management – Special Issue: Deliberate Lookalikes: Past, Present and Future Research

This call focuses on the non-deceptive deliberate purchase of lookalikes in order to demystify the complex consumer decision-making process influenced by a combination of diverse economic, ethical, and socio-psychological motivations (Li and Seaton, 2015; Liu et al., 2015; Randhawa, Calantone and Voorhees, 2015).

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